EADEM

EADEM, launched by former tech executives Marie Kouadio Amouzame and Alice Lin Glover in May 2021, focuses on empowering bare-skin confidence for all people.

Drawing from the founders’ personal experiences of the beauty market’s gaps, EADEM was born out of a commitment to inclusivity and the authentic representation of diverse beauty.

Dedicated to merging the richness of different cultural beauty rituals with cutting-edge scientific research, EADEM specializes in creating products that are not only effective but also celebrate the individuality and specific concerns of melanin-rich skin.

EADEM products can be found at eadem.co and at Sephora across the US, both online and in stores.

Perfumer H

Perfumer H is an artisan fragrance brand founded by British perfumer Lyn Harris, the only classically trained female nose in the UK.

For almost 30 years, Lyn has been creating fragrances to seal moments in time. Having begun her career in a fragrance shop in Yorkshire, Lyn honed her sense of scent at prestigious fragrance houses in Grasse, Robertet, before launching her first brand in 2000 with her husband Christophe Michel.

Relentless in her pursuit to create beautiful, unconventional fragrances that resonate life and are refined and integral to her own personal style, Lyn founded Perfumer H in 2015, with the uncompromised desire to pioneer naturals back into perfumery. Focused on naturals, sustainability and aesthetics, Perfumer H is also centered around craft: all the perfume bottles and candles are hand blown and uniquely colored and engraved.

The Perfumer H laboratory and shop are located on Crawford Street in Marylebone, London: where each client is able to encounter how a perfumer works and experience the working laboratory. The brand also distributes its products to Europe, Asia and the US, through a network of selective stockists.

maude

maude is a modern intimacy company built on quality, simplicity and inclusivity, on a mission to “make intimacy better for all people.

Launched in 2018 to disrupt the male-focused legacy sexual wellness industry, maude offers a unique and inclusive assortment of sex essentials and personal care products, that are body-safe and easy-to-use.

Leveraging on 10+ years in the consumer industry and converging her passion for healthcare and brand, founder & CEO Eva Goicochea created maude to serve the modern customers to make intimacy better and accessible. In 2019, she was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women , WWD called her one of 2020’s 60 Power Players in Health and Wellness, and in 2021, she was selected as one of Forbes Next 1000.

maude can be found at getmaude.com and with retail partners across the United States and Canada.

Stratia

Launched in 2016, Stratia is an obsessively researched skin care company that uses science-backed ingredients to create skin care that actually works.

Stratia was born from a blog under Founder & CEO Alli Reed’s pseudonym “The Acid Queen” where she quickly became a thought leader for skin care devotees across the internet.

As a former chemistry minor in college, Alli found herself in her late 20s, digging into dermatology journals and periodic studies to get well-versed in the science of skin care. When she formulated her flagship product, Liquid Gold, a moisturizer that touted lightweight, yet restorative qualities, Alli shared leftover batches with fellow forum readers. The formula exploded on Reddit.

Alli’s commitment to science means clear labeling, transparent ingredient declarations, and a commitment to efficacy for a wide variety of skin types. Stratia is vertically integrated since its launch: all products are formulated and manufactured in house at its HQ in Los Angeles, California.

Stratia products can be found at stratiaskin.com and New London Pharmacy in New York, New York.

LOLI Beauty

LOLI — which stands for Living Organic Loving Ingredients — is the world’s first zero waste, organic and MADE SAFE® certified skincare brand. On a mission to clean up the dirt business of beauty, LOLI’s multitasking products are upcycled from organic food supply, waterless, vegan, non-GMO and cruelty free.

Going a step further, LOLI mindfully packages using recycled, recyclable, reusable and 100% garden compostable materials — made of freshly grown mushrooms. LOLI is plastic negative, cleaning up to 2 LB’s of plastic in the universe with every order, and offers carbon free shipping and a 10% charitable giveback.

As a beauty industry veteran, founder Tina Hedges, witnessed the industry’s waste and pollution firsthand and decided to become part of the solution. LOLI also is the first and only beauty member of MADE IN A FREE WORLD and FRDM, two platforms that help assess the risk of people trafficking in its supply chain. From sourcing and formulating to packaging and fulfillment, LOLI is transforming the way consumers experience clean and conscious beauty.