Outstanding founders

Self-awareness, integrity, determination, and passion are essential characteristics that we seek from founders. We look for individuals that have demonstrated strong leadership skills and can both execute projects and inspire their team.

Strong value proposition and market fit.

We seek brands with character who can effortlessly communicate what they are about and have built deep connections with their customers.

Direct to consumer.

We prioritise brands who have direct relationships with their consumers, either physically or digitally and we have a passion for retail.

Social and environmental.

We do not see environmental and social responsibility as a mere trend or a “nice to have” : it is a core tenet of each of our brands. All potential investment partners must be purpose-driven and aligned with our principles.

Uncompromising.

We will not dilute or compromise on the identity of the brand, the strength of its founders, or the responsibility of the approach.