Respect for the founder’s vision.

We want to invest in and support the vision of company founders, not change it. We invest in teams that can operate autonomously, but will provide access to support when needed.

Access to a network of excellence

Scaling, sourcing talents, formulation, manufacturing, new market entry, distribution, marketing, retail architecture… our collective experience combined with our network allow us to act as a comprehensive tool box where are investees are able to pick and chose the type and level of support they need.

Concentrated portfolio.

More is not always merrier. We take a focused approach, dedicating our expertise and resources to a select number of investments.

Alignment of interests.

We structure every investment to ensure full alignment of incentives with the founders. We believe lasting success is built on true win-win partnerships. With a long-term perspective, we know that building strong, enduring brands takes time, patience, and resilience.