Our method in four core pillars

Respect for the founder’s vision.

We want to invest in and support the vision of company founders, not change it. Brand independence is a core value of the Natura &Co group, and Fable is no exception. We invest in companies that can operate autonomously, but will provide access to support when needed.

Access to all Natura &Co brands.

Scaling, brand development, formulation, new market entry, distribution, marketing…our brands have done it all. And, better yet, we have access to the executive and operational teams and creative thinkers behind their successes.

Concentrated portfolio.

More is not always merrier. We prefer to dedicate our expertise and financial resources to a portfolio with fewer investments.

Alignment of interests.

Our investments are always structured in a way that ensures that our motives and incentives are aligned with the founders’. We strongly believe that win-win relationships are the only way to deliver successful partnerships.

Our method - © Fable Investments

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